Amy Lawrenson is an established health and beauty journalist with over 11 years experience working in magazine publishing. An authority in beauty and health, she started her career online at elleuk.com progressing to Associate Health and Beauty Editor across both ELLE magazine and the website. In March 2015 she took on the role of Beauty & Fitness Editor at Women’s Health editing the Best Body, Good Looks, and Slim Down sections in the magazine. Today, she is Editorial Director at Byrdie.co.uk, where she oversees the website and social channels.
Amy’s portfolio includes in-depth, science-based, beauty and broad-ranging health, fitness and wellbeing features. As well as writing, she also commissions and edits pieces for Women’s Health. She spent many years as a reporter backstage at the international shows, producing trend content and reports for ELLE each season. With extensive experience in video, Amy has produced numerous trend-based shoots and how-to videos with artists including Andrew Gallimore, Lisa Eldridge, Sharon Dowsett and Luke Hersheson, as well as fitness videos for Women's Health. She has consulted on special projects, produced press materials and promotions for numerous brands including Target in the US, Bumble and bumble, Coty, Clarins, Kiehl's and TRESemme.
She won the Johnson & Johnson Best Online Beauty Journalist award three years in a row from 2012-2014, and was awarded Best Online Beauty/Grooming Journalist at the Fashion Monitor Awards in 2013.
Amy is also a YMCA Fit qualified Level 3 Personal Trainer.